Attracting new patients to your medical practice/clinic is one of the biggest challenges healthcare professionals are facing. It demands hard work and a solid marketing strategy in order to do so. In order for a practice to grow it needs a steady flow of new patients. While new patient attraction is crucial for growth it’s important not to neglect your old patients. Retaining old patients is another challenge in itself.

As a Dublin based Inbound Marketing Agency we pride ourselves on being experts in software marketing for B2B businesses. We understand that lead generation and inbound marketing can be difficult for most businesses especially in the B2B software industry. We see so many business that have amazing software that can really help others but are not reaching their full potential as their marketing is letting them down.

SaaS marketing is very different to traditional marketing for a number of reasons. Often the buyer's journey is a long drawn out process with a lot of research and consideration involved. Often their can be multiple decision makers and most SaaS solutions can be complex sales involving integrations and technical queries. Because of this businesses are forced to change their marketing efforts to accommodate the buyer and ensure that they have all this information available to them. With this in mind, B2B businesses should adopt a content marketing strategy as this has been proven to be the most effective form of marketing amongst the B2B industry.

When running a business there are three very valuable commodities that you hold dear as a business owner; money, time and resources. Marketing requires all three of them. Marketing for a business can suck up a lot of time, resources and money if not done correctly which is why a large amount of b2b businesses are beginning to outsource their marketing so that they can see the best return on investment for their marketing spend.

Augmented reality is going to give the customer the ability to experience showrooms and vehicles like they have never done so before. This will enable the customer to gather more information on different specs and features of a car to make a more informed and memorable purchase. Augmented Reality brings the showroom to the customer, allowing them to access and view cars within the comfort of their own home.

Learn how to turn your website into a lead generation engine to ensure that it is generating high quality leads for your sales teams and helping to grow and scale your business. We'll talk you through the 3 top tips on how to go about doing so.